How do I use prepayment to manage my ad spend?

Prepayment is only available to advertisers in India due to current regulations imposed by the Reserve Bank of India.

What is prepayment for?

Due to RBI regulations imposing extra authentication requirements on recurring credit card payments, advertisers in India using auto-billing may experience payment failures and account suspensions when they are not available online to authenticate payment. Prepayment fixes this by enabling advertisers to purchase prepaid credit for their ad campaigns and avoid these suspensions.

How does prepayment work?

Advertisers can visit their payment settings page in Quora Ads Manager to purchase prepaid credit. If they have outstanding balance, their purchase first pays for the outstanding balance before paying for prepaid credit. Ad spend comes from prepaid credit and only after prepaid credit is used up will a payment be billed to the credit card.

Do prepaid credits expire?

Prepaid credit expires after 360 days on a first-in, first-out basis. Only unspent funds added over 360 days ago will expire, regardless of any more recent credit purchase. Advertisers will be notified before their credit expires.

For example, Company A buys $500 in credits on Jan 1, 2023. They spend $100 in each of January, February, and March, but have no further spend. On December 1, 2023, they purchase $300 in credit. 360 days after Jan 1, 2023, $200 in credit will expire and their account will have a balance of $300.