First, install the Quora pixel on all pages of your website. This is required since Website Traffic Audiences are built off the pixel. For more details, please see How do I install the Quora pixel?.
Then, go to the Audiences tab in your Ads Manager and click "Create Audience" in the upper-right corner.
Click "Next" and complete the provided fields. In the section titled Filter web traffic you will have four options aside from retargeting all website visitors:
- Visitors to specific pages of my website: Include users based off specific keywords in a URL.
- Visitors to specific pages but not all of my website: Include and exclude users based off specific keywords in a URL.
- From a conversion or event: If you have a Standard or Custom Event on your desired web page, you can retarget users that set off these pixel events.
- Custom: Include and exclude multiple groups of users based on different URL parameters.
Click "Create" once your preferences are set and wait up to 24 hours for the audience to load. Once the audience is ready, you will be able to select it for targeting.