Low average session durations in Google Analytics typically mean that these visitors did not click to a second page after your landing page. When this happens, Google Analytics is unable to calculate a session duration.
For more information on why you might see low average session durations in Google Analytics, please refer to the sources below:
- Misunderstood Metrics: Time on Page / Session Duration
- Why average session duration is 0 in google analytics?
In general, we recommend comparing our session data to campaigns from other advertising platforms that direct to the same landing page.
Please note that third party tracking is outside of our support team's area of expertise. For questions or troubleshooting requests, please defer to the respective partner's support team.