An ad marked as needing “Formatting/Punctuation” review likely has a headline sentence or body text that needs to be properly formatted or needs to be edited to use appropriate punctuation.
The headline sentence and body text fields should be in full sentences.
- Not permitted: We are looking for machine learning experts Learn more today
- Acceptable: We are looking for machine learning experts. Learn more today.
- Not permitted: Learn how to use Quora Ads?
- Acceptable: Learn how to use Quora Ads.
The following are not allowed:
- Strikethroughs, italics, bold, underlines
- Ellipses (“Sign-up for a free trial today...” is not acceptable)
- Checkmarks ("Keywords ✔ Checklists ✔ Notes ✔" is not acceptable.)
Include a single space between sentences.
- Not permitted: Get 20%off all products at our workshop.Join our session today.
- Acceptable: Get 20% off all products at our workshop. Join our session today.
There should not be spaces before punctuation like periods and commas.
- Not permitted: Find out which 20 companies will be raising money this year . Download our e-book today !
- Acceptable: Find out which 20 companies will be raising money this year. Download our e-book today!
The use of symbols are OK as long as they are being used correctly. For example, the following symbols are acceptable:
- ™ to indicate a name is trademarked
- ® to indicated a company is registered
- ^ when used in context of to the power of
- %, &, $, >, < and other common symbols are acceptable if they are used in the proper context
If you review these guidelines and believe your ad should be approved, please follow the instructions in your notification.
We believe advertising should both result in better experiences for people discovering new businesses on Quora, and also provide positive results for our advertisers. We want our ads to be as high quality as the content they appear alongside. Ad copy should adhere to our Advertising Policies, which require your ad copy to be clear, well-formatted, and free from grammatical, capitalization, and punctuation errors.