An ad marked as needing “Misleading content” review is likely making claims on the ad or the landing page that are not backed up or misrepresent what is being promoted. It may also be a result of your ad's "Business Name" being your account's name (ex. "Quora's Ad Account").
All information presented in your ad must be relevant to the product or services you are offering and must not misrepresent what you are trying to promote. This applies to all components of your ad as well as your landing pages.
In general, we do not permit:
- Promotions that do not accurately and truthfully represent your company, your products, or your services.
- Promotions that prompt users to initiate a purchase, download, or other commitment without first providing all relevant information and obtaining the user's explicit consent.
Your ads are likely to be disapproved if they:
- Promise a promotional offer then make it difficult to locate on your landing page.
- Make misleading or exaggerated claims about your products and services.
- Make false statements about your identity or qualifications.
- Use false claims or claims that entice the user with an improbable result (even if this result is possible) as the likely outcome that a user can expect.
- Falsely imply affiliation with, or endorsement by, another individual, organization, product, or service.
- Mislead or trick the user into interacting with them.
- Hide or deliberately conceal or misstate information about your business, product, or services. This includes not disclosing your billing practices and terms of payment.
Ads can also be disapproved if they contain superlatives and comparatives such as "best," "#1," “top,” "better than," "faster than," etc. For example:
- Not permitted: “Quora is the best Q&A site in the world.”
This competitive claim would be permitted if the landing page included a reference and link to a third-party analysis that showed Quora as the most popular Q&A site, the highest quality Q&A site, and so forth.
If your ad uses a superlative or competitive claim, you need to support that claim by showing third-party verification on your landing page. Third-party verification must come from someone or some group unrelated to the site. Customer testimonials do not qualify as third-party verification. If you don't have third-party verification for the claim, please remove the superlative or competitive language from your ad.
If you review these guidelines and believe your ad should be approved, please follow the instructions in your notification.
We believe advertising should both result in better experiences for people discovering new businesses on Quora, and also provide positive results for our advertisers. We want our ads to be as high quality as the content they appear alongside. Ad copy should adhere to our Misrepresentation & Trust Policies, which require your ad copy to be clear, well-formatted, and free from grammatical, capitalization, and punctuation errors.