What ad targeting options are available?

Quora's targeting suite is categorized into four categories and includes the following options:

Contextual: Place ads on pages related to specific topics, keywords, or questions.

• Targeting Types: Topic Targeting, Keyword Targeting, and Question Targeting

Audience: Control who, or what type of user, sees your ad on Quora. 

• Targeting Types: Website Traffic Audience, Lookalike Audience, and List Match Audience

Behavioral: Show ads to users based on their behavior on Quora.

• Targeting Types: Interest Targeting, Keyword History, Question History

Broad: Show ads across the widest possible audience on Quora to maximize impressions. 

• Targeting Type: Broad

You can also layer Secondary Targeting to refine your audience:

• Location: Target users at the state, country, city, or zip code level.
• Device & Browser: Target users on desktop and/or mobile devices. Targeting can be refined by targeting specific browsers.
• Gender: Target specific demographic groups.
• Exclusions: Exclude questions or audiences uploaded on the Ads Manager.