There are six primary ad set targeting options organized into four distinct categories.
- Contextual Targeting - Show ads relevant to certain topics, keywords, or questions.
- Targeting Type: Broad
You can also layer Secondary Targeting to refine your targeting:
- Location - Target users at the state, country, city, or zip code level.
- Device & Browser - Target users on desktop and/or mobile devices. Targeting can be refined by targeting specific browsers.
- Gender - Target specific demographic groups.
- Exclusions - Exclude questions or audiences uploaded on the Ads Manager.
- Email - Target users who receive the Quora Digest newsletter.