There are six primary ad set targeting options organized into four distinct categories.
Audience Targeting - This option controls who or the type of user that sees your ad on Quora.
Behavioral Targeting - Show ads to users based on interests or retarget them based on question history. This option controls who sees the ad based on their actions on Quora.
Broad Targeting - Show ads widely across Quora to maximize potential impressions.
- Contextual Targeting - Show ads relevant to certain topics, keywords, or questions.
You can also layer Secondary Targeting to refine your targeting:
- Location - Target users at the state, country, city, or zip code level.
- Device - Target users on desktop and/or mobile devices.
Email - Target users who receive the Quora Digest newsletter.
Gender - Target specific demographic groups.
Exclusions - Exclude questions or audiences uploaded on the Ads Manager
- Browser: Refine desktop targeting by targeting specific browsers.