Quora Advertising Policies

Overview

We believe advertising on Quora should result in better experiences for people using the platform and positive results for our advertisers. As a result, we have high quality standards for ads and may reject ads that do not comply with our Advertising Policies. However, in all cases, you bear responsibility for reviewing and ensuring all your ads comply with our Advertising Policies, as well as ensuring that your ads are legally compliant. We have the right, but not the responsibility, to review ads for compliance with our Advertising Policies. We ask you to familiarize yourself with these policies carefully. These Advertising Policies govern all ads that run on the Quora platform.

Additionally, all ads must comply with Quora’s Terms of Service, Advertising Terms, and Platform Policies. Note that we reserve the right to reject or remove an ad for any reason, including but not limited to negative brand perception and/or user feedback.

To jump to a specific ads policy topic, select from the Table of Contents below.

• Prohibited Business Practices (All Ad Types)
• Ad Creative and Landing Page Policies
• Prohibited Products and Services (Category-Specific)
• Restricted Products and Services (Category-Specific)

If you have specific inquiries about your ads, feel free to ask questions through our Ad Review Request Form.

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Prohibited Business Practices (All Ad Types)

Intellectual Property Infringement

Ads (including landing pages) must not contain any content that infringes upon or violates the rights of any third party. This includes copyright, trademark, privacy, publicity, or other personal or proprietary rights. Advertisers are responsible for proper trademark and copyright use in their ad text as well as landing pages. Quora reserves the right to remove ads in response to trademark and copyright owner complaints.

Use of the Quora Brand without Permission

Use of the Quora brand name or logo (or variations) without authorization is prohibited. Do not mention Quora in your ads without prior written approval from Quora.

Targeting Sensitive Attributes

We do not allow ads that assume or imply protected or sensitive user attributes. This includes, but is not limited to race, ethnicity, religion, gender identity, age, medical condition, financial hardship, criminal record, sexual orientation, and political affiliation.

Note that it is acceptable for an ad to mention certain groups, as long as the ad does not contain content that directly or indirectly assumes a user is part of those groups.

Examples of violating content:

• “Do you have depression?”
• “Meet other Asian singles near you.”
• “In debt? Check out our services.”
• “Have you been convicted of a DUI?”

Examples of OK content:

• “Meet other yoga enthusiasts!”
• “We are a platform for seniors.”
• “Get financial advice here.”

Political Content

We do not allow ads that promote specific candidates, parties, political action committees, or views on political issues with the purpose of influencing an election outcome.

Specific Petitions

We do not allow the promotion of specific petitions for people to sign. This includes references to specific petitions in the ad copy, image, and landing pages that feature specific petitions.

Misrepresentation and Trust

All information presented in your ad must be relevant to the product or services you are offering and must not misrepresent what you are trying to promote. This applies to all components of your ad as well as your landing pages. We do not permit:

• Promotions that do not accurately and truthfully represent your company, your products, or your services.
• Promotions that prompt users to initiate a purchase, download, or other commitment without first providing all relevant information and obtaining the user's explicit consent.

Your ads are likely to be rejected if they:

• Promise a promotional offer and then make it difficult to locate on your landing page.
• Make misleading or exaggerated claims about your products and services.
• Make false statements about your identity or qualifications.
• Use claims that entice the user with an improbable result (even if this result is possible) and present it as likely.
• Falsely imply affiliation with, or endorsement by, another individual, organization, product, or service.
• Mislead or trick the user into interacting with them.
• Do not clearly explain their billing policy or value proposition.
• Hide or deliberately conceal or misstate information about your business, product, or services. This includes not disclosing your billing practices and terms of payment.

Your account may be suspended if:

• Your account information and ad information (ex. business name) do not match.
• Your website does not have a Privacy Policy and Terms of Service.

Evading Enforcement

Advertisers must not engage in behaviors that attempt to evade enforcement. This includes, but is not limited to disguising content within ads such as masking destination URLs to circumvent detection (i.e., link cloaking).

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Ad Creative and Landing Page Policies

Adult Content

Adult content, including nudity and sexually explicit or suggestive content is not permitted in ads. Ad text should not contain sexually explicit language or sexual innuendo. Media, such as images and videos, should not depict nudity in any form, sexual acts, or contain sexual innuendo (this applies to media both in the ad creative as well as the landing page).

Sensational or Disruptive Content

Do not include content in your ads that preys on people’s fears, such as by implying they are in danger, or use disruptive tactics such as flashing screens as well as exaggerated and/or alarmist text in attempt to generate clicks. Do not include depictions of violence, gore, or gross media in your ads that are likely to elicit disgust or shock. Ads should not contain profanity or obscenities. Additionally, do not exploit sensitive events, such as natural disasters, civil unrest, or national emergencies to promote products or services.

Demeaning Content

Do not include content in your ads that demeans an individual or group of individuals, such as by encouraging harassment or discrimination towards an individual or group. Images must not imply or attempt to generate negative self-perception in order to promote weight loss, fitness, or other health related products.

Nonexistent Functionality

Do not include deceptive design elements in your ads, such as interactive elements that do not function as expected (e.g., a depiction of play-button on a video that does not play the video when clicked).

Relevance and Consistency

All components of your ad (including content in the ad creative as well as the landing page), must be consistent with one another and relevant to the content that is being promoted.

Depictions of Alcohol, Tobacco, and Recreational Drugs in Media

Ad media (images and videos) should not depict alcohol or recreational drugs in any form, including nicotine and tobacco products.

Editorial Policies

Business Name Requirements

Your ad's business name should reflect the entity you are advertising for. It should not include qualifiers, taglines, or descriptions outside of the business name itself. You may reference the specific product or brand name you are advertising for, and you may include a reference to the corporate structure of your business.

• Not permitted: Quora, the best Q&A product
• Acceptable: Quora
• Acceptable: Quora.com
• Acceptable: Quora Sessions

Ad Copy Requirements

Quora's ad copy consists of the headline sentence (in bold), body text, as well as copy within media.

• Headline Sentence: Maximum of 65 characters. A headline sentence should briefly let people know what your ad is about.
• Body Text: Maximum of 105 characters. Provide more detail on the product or service you are promoting.
• Copy in media: Any text within ad creative media such as images or videos.

All ads must adhere to all of Quora’s content policies and advertising policies. Overall, the general requirements for your ad copy are:

• Do write your ad copy in English only.
• Do make sure your ad copy is comprehensible (i.e., does not contain cut off text or gibberish) and utilizes correct grammar and spelling.
• Avoid excessive use of capitalization, punctuation, letters, symbols, or emojis.
• Ad copy that mentions a sum of money should include the relevant currency symbol or name.
• Do not use profanity in your ad copy.
• Do not include adult content in your ad copy.
• Do not use sensational or disruptive language, or create misleading expectations in your ad copy in order to attract users to click on your ad.
• Do not include contact information (such as phone numbers or email addresses) in your ad copy. Information on how an advertiser can be contacted should be provided in the landing page, not in the ad creative section.
• Do not mention Quora in your ad copy without prior written permission and approval from Quora.

Image Quality Policy

Images must comply with all of Quora’s content policies and advertising policies (including having the rights to use the images and logos in your ads). In addition, images in ads must meet the following clarity requirements:

• • Clarity
    • Images should be clear and decipherable. Images that are blurry, cut off, unrecognizable, sideways, or upside down are not permitted. Images should fit within the frame and not be overly zoomed in or zoomed out.
    • Logos should be decipherable, unobtrusive, and properly formatted (i.e., not upside down, sideways, or off center).

For more information about image size requirements, please see our Overview of Image Ads.

Landing Page and Destination URL Requirements

Landing pages and Destination URLs must comply with all of Quora’s content policies and advertising policies. Below are landing page and destination URL-specific requirements:
Language Requirements

• Landing pages must be in English only.
• Exception: We allow dynamic landing pages for local language support.

Functionality and Accessibility

• Landing pages must be functional. Non-functional landing pages (e.g., links that lead to error pages or sites that are under construction) are prohibited.
• Landing pages must not automatically initiate downloads upon arrival or contain malware or spyware.
• Landing pages must not require additional programs or applications in order to view content.
• Landing pages must be accessible in all browsers and on all platforms that you have chosen to run your campaign on, as well as accessible to the Quora review team.
• Landing pages must not be blocked by paywalls or signup walls unless this is made clear in the ad copy.

Insufficient Original Content

• Landing pages must not contain an excessive number of ads. Landing pages that contain more ads than original content are prohibited.

Other Requirements

• Landing page URLs cannot be a direct affiliate link.

Frequently Overlapping Policies

Below are some frequently overlapping policies, along with examples that illustrate how these areas often apply to landing pages: Note that these examples do not cover the full scope of these policies:

• Relevance and Consistency
  • Landing pages must clearly and accurately reflect the content being promoted in your ad.
• Sensational or Disruptive Content
  • Landing pages must not trigger irrelevant pop-ups or pop-unders when someone arrives upon or exits the page.
  • Landing pages must not contain videos that auto-play with sound upon arrival.
• Nonexistent Functionality
  • Landing pages must not contain misleading design elements or nonexistent functionality, such as fake clickable elements.

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Prohibited Products and Services (Category-Specific)

Drugs, Weapons, & Adult Content

Adult Products or Services

Do not promote adult-oriented services or products. This includes, but is not limited to, adult entertainment (such as pornography or strip clubs), sex toys, erectile dysfunction medication, or contraceptives.

Illegal or Recreational Drugs and Drug Paraphernalia

Do not promote illegal or recreational drugs or drug paraphernalia

Tobacco

Do not promote tobacco products, which include cigarettes, e-cigarettes, chewing tobacco, or other paraphernalia like pipes, pipe cleaners, or rolling papers.

Weapons, Ammunition, and Explosives

Do not promote firearms, ammunition, firearm accessories, or other types of weapons. We also do not allow ads that provide instructions on how to handle firearms that may lead to harming or killing people.

Products and Services that Promote Dishonest Activity

Academic Fraud

Do not promote services that enable academic fraud, such as paid essay writing, or coursework completion services, as well as unverified or third party services that claim to offer academic transcripts or direct college admissions.

Artificial Metric Boosters

Do not promote services that enable people to have an unfair advantage over others by artificially boosting metrics. This includes, but is not limited to, selling social media followers/likes, app installs/reviews, or backlinks, and exchanging products for reviews.

Badware, Hacking, and Illegal Downloading or Streaming

Do not promote spyware, malware, unverified technical support, unauthorized versions of existing software, sites that enable illegal downloading or streaming, or any other type of software that results in a misleading or deceptive user experience.

False Documentation

Do not promote or sell false documentation such as fake IDs, passports, or other official documents. In addition, do not promote application sites for official documents that are unaffiliated with the government (e.g., unofficial visa application sites).

Imitation or Counterfeit Goods

Do not promote the sale of counterfeit goods. Counterfeit goods mimic the brand features of an original product in the attempt to pass themselves off as genuine.

Prohibited Financial Services

Crowdfunding Campaigns for Personal Needs

Do not promote campaigns that require crowdsourced funding for personal needs.

Short-term Loans

Do not promote payday loan services, paycheck advances, or other short-term loans.

Securities

Do not promote specific securities or ads that provide or claim to provide insider tips.

Prohibited Cryptocurrency Services

We do not allow the promotion of the following cryptocurrency-related content:

• Trading bots
• Mining platforms
• Retirement investment options involving cryptocurrency
• Promotion of specific digital currencies or tokens outside of ICOs

Other High-risk Financial Practices

We prohibit the promotion of the following financial services:

• Leveraged trading
• Binary options trading

In addition, any claims that entice the user with an improbable result (even if this result is possible) and present it as likely is prohibited under our Misrepresentation and Trust policy.

Prohibited Healthcare-Related Content and Speculative Practices

Prohibited Healthcare Practices

Do not promote high-risk or speculative practices, including those that promote improbable outcomes, such as claiming to cure a disease.
Specifically, we do not allow the promotion of the following practices:

• Homeopathic treatments
• Biohacking

Weight Loss Products and Services

We do not allow the promotion of weight loss pills, weight loss supplements, or fat burners.
Do not promote weight loss products or services that make unrealistic claims or encourage unhealthy weight loss goals.
Note that we also do not allow before and after pictures depicting transformations for weight loss or fitness related products and services.

CBD Products

Do not promote ingestible CBD products.

Speculative Practices

We do not allow ads for certain speculative practices (including practices that promote improbable outcomes), such as:

• Faith healing
• Psychic readings

Rehabilitation Centers and Services

We do not allow the promotion of rehabilitation centers and services

Live Animals & Products from Endangered or At-Risk Species

Live Animals

Do not promote the sale of live animals

Products from Endangered or At-Risk Species

Do not promote products from endangered or at-risk species.

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Restricted Products and Services (Category-Specific)

Seeking Approval

To seek approval for the promotion of restricted products or services, please contact us and include the following information for review:

• Your company name
• The product or service you intend to promote
• A link to your landing page

Please review the guidance below for category-specific requirements that must be met to be considered for approval. Quora may approve ads submitted in restricted categories at its sole discretion. You may be required to provide additional documentation, such as a copy of licenses or approvals as applicable for your products and services.

Restricted Financial Services

Cryptocurrency

We allow the promotion of:

• Exchanges
• Wallets
• Financial services that help manage people's existing cryptocurrencies
• ICOs
• ICOs must disclose any financial risk involved in investing on the landing page, a separate Terms of Service page, or a white paper. The disclosure must state that the value of the tokens being offered are not guaranteed and could depreciate in full at any time.
• Educational materials
• Educational materials must disclose that any information presented is not investment advice on the landing page or a Terms of Service page.

All other products and services must receive explicit approval from Quora. Per our Prohibited Financial Services policy, we do not allow the promotion of the following cryptocurrency-related content:

• Trading bots
• Mining platforms
• Retirement investment options involving cryptocurrency
• Promotion of specific digital currencies or tokens outside of ICOs

Foreign exchange services

We allow the promotion of:

• Forex brokers and trading platforms
• Banks and credit unions offering currency exchange services

Brokers must disclose any financial risk involved in investing on the landing page or a separate Terms of Service page. The disclosure must state that forex trading involves risk of loss.
Educational materials must disclose that any information presented is not investment advice on the landing page or a Terms of Service page.
All other products and services must receive explicit approval from Quora.

Gambling

We allow the promotion of free-to-play online gambling, lotteries, casinos, fantasy sports, bingo, or poker.
All other online gambling services must receive explicit approval from Quora. To receive approval, advertisers must, at minimum, have evidence of all required industry licensing requirements.

To learn more about financial services that we prohibit the promotion of, please refer to Prohibited Financial Services.

Other Restricted Content

Alcohol

We allow the promotion of alcohol-related accessories, products, and services that do not involve the direct sale of alcohol or brand awareness of a specific brand of alcohol. Examples include barware, cocktail recipe books, and sommelier courses.
Advertisers promoting the direct sale of alcohol or promoting brand awareness of alcohol must receive explicit approval from Quora. To receive approval, advertisers must, at minimum:

• Comply with local regulations.
• Not glorify the consumption of alcohol.
• Include age gating on landing pages.

Dating services

We restrict the promotion of dating services. Ads that promote dating services must, at minimum, meet the following requirements:

• Ads should not have any sexual emphasis.
• Ads should not indicate that people could meet or connect with fictitious or specific individuals.
• Ads should not suggest that a person has or might be searched for or interacted with in any way.
• Ads should not directly assume sensitive user attributes (race, religion, gender identity, or age).

Healthcare

We restrict the promotion of healthcare-related content. This includes, but is not limited to, the following:

• Over the counter medication
• Prescription medication and information about prescription medication
• Ingestible ayurvedic supplements
• Topical CBD products
• Online and offline pharmacies
• Medical services and procedures
• Clinical trial recruitment
• Hospitals and clinics

Services that do not need prior approval include:

• Basic medical supplies (ex. bandages)
• Appointment booking sites
• Online therapy apps

Services that we never allow include:

• Rehabilitation centers and services

Subscription services

Ads that promote products or services that include automatic renewal, negative options, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements:

• Subscription terms must be made clear to people in the ad copy or you must use the “Subscribe Now” Call-to-Action.

The landing page must:

• Describe and display your terms and conditions, which include important information such as how to cancel the service.
• Display or include a link to your privacy policy.
• Require that people check a box in order to accept the terms and services. The box should not be checked by default.
• Clearly represent the price of your promoted service, including any details of recurring charges.
• If your ad is for a free trial, it must clearly disclose information such as: any recurring charge beyond the free trial, when the charge will take place, and how much it will be.

VPNs and proxy servers

Products and services under this category are reviewed on a case-by-case basis.