Quora is committed to providing a high-quality experience for both advertisers and users. To maintain this standard, our ad system adheres to strict quality guidelines. We utilize a combination of machine learning, human moderators, and input signals from users—such as hides, reports, and landing pages bounces—to ensure that ads meet our quality standards.
High-quality ads are more likely to be approved by our system and perform well, providing better results for your advertising efforts. Understanding what constitutes poor ad quality and post-click experiences will help ensure your ads are engaging, relevant, and trustworthy.
In this article we’ll outline common pitfalls and how to avoid creating low quality ads. By following these guidelines, you will help create a positive experience for Quora users, which can lead to better engagement and higher performance for your ads.
Attributes of low quality ads
Irrelevance and inconsistency
Ads that do not have a clear connection between the title, text, image, and landing page can confuse and frustrate users. If your ad promises information on a specific topic, the landing page should deliver on that promise.
Low Quality: Better Quality:
Image generated by StableDiffusionXL on Poe Photo credit: Marc Babin | Unsplash
Lack of clarity and comprehensibility
Ads that use jargon, complex phrasing, or unclear language can be difficult for users to understand and engage with. Use clear and straightforward language to avoid confusing users.
Low Quality: Better Quality:
Image generated by StableDiffusionXL on Poe Photo credit: Şahin Sezer Dinçer | Unsplash
Sensationalized or clickbaity language
Ads that use exaggerated claims, sensationalized language, or overly dramatic tones can come off as untrustworthy and spammy. Your ad should feel genuine and believable.
Low Quality: Better Quality:
Image generated by StableDiffusionXL on Poe Photo credit: Windows | Unsplash
Low Quality: Better Quality:
Image generated by StableDiffusionXL on Poe Photo credit: Maarten van den Heuvel | Unsplash
Low Quality: Better Quality:
Image generated by StableDiffusionXL on Poe Photo credit: Holly Mandarich | Unsplash
Need help?
If you have any questions or need assistance with creating high-quality ads, please visit our Help Center or contact our support team. Thank you for your cooperation and commitment to maintaining a high standard of ad quality on Quora.
Note: This is a general guide. Always refer to Quora's Advertising Policies for detailed requirements.
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