Can I optimize my campaigns for Custom Events?

Yes, you can optimize for Custom Events the same way you would for Standard Events.

Before optimizing for a conversion, please learn more about Optimizing for Conversions to ensure it is the right fit for your campaign.

To optimize your campaign for Custom Events, follow these steps:

1. Set your campaign's objective to "Conversions" on the Edit Campaign page. Select your Custom Event.
2. Navigate to the Edit Ad Set page of an eligible ad set. Conversion optimized bidding requires at least 20+ conversions per ad set in order to deliver ads properly. Using conversion optimized bidding with <20 conversions will result in little to no ad delivery.
3. Under the Set a Bid section, select "Optimize for conversions" as your ad delivery option.
4. Set your target Cost per Action and click "Update" to save your changes. Please note that your target Cost per Action is not your final CPA.