Standard Events are installed through the Quora Pixel and measure URL page load events or inline action events. Standard Events are limited to 9 default labels that cannot be renamed.
In comparison, Custom Events can be named anything you like and they are easier to setup:
Once you install the Base Pixel, you can create Custom Events directly in the Ads Manager by specifying URL events. No additional code needs to be added to your site.
Standard Events require installing the Base Pixel code and Event Pixel code(s)
However, Custom Events are more limited than Standard Events:
- Custom Events can only track URL page load events. They cannot be used to track inline actions that take place on a page, like a customer clicking a button.
- Custom Events cannot be used to track additional variable parameters associated with the conversion event, such as passing back the value of different purchases. Sending variable event parameters is not yet supported with Standard Events but will be in the future.