What is a Standard Event and when should I use it?

Standard Events are installed through the Quora Pixel. This can be done manually or through Google Tag Manager. They are not to be confused with Custom Events, which are set up via URLs and do not require coding. Whenever possible, we recommend using Standard Events since Custom Events have limited functionality. 

Standard Events measure an action a user takes on your site that you would like to track. Actions can include page load events, like an order confirmation page, or actions that do not generate a new page, like clicking an "Add to Cart" button.

There are nine default labels for Standard Events. These labels allow you to install multiple Standard Events under different names for easy management. Please note that the "Generic" label is not part of the Base Pixel.