How can I use an audience created from pixel events?

You can target users who triggered a Standard Event or Custom Event on your website trough Website Traffic Targeting. This helps you reach high-intent customers that exhibit user behaviors that are valuable to your business.

To create an audience from a pixel event, follow these steps:

1. Go to the Audiences tab in your Ads Manager
2. Click "Create Audience" in the upper-right corner.
3. Click "Next" to continue creating a Website Traffic Audience.
4. Complete the provided fields. Under Filter Web Traffic, click "From a Conversion or Event" and select your desired pixel event.
5. Optional: Refine your audience by specifying a time period or 'Filter by URL.'

The following example shows you an audience targeting users who made a purchase in the last 30 days. The Standard Event "Purchase" is selected with 30 days specified. 

If you want to create an audience that excludes a pixel event, there are 2 steps you can take to achieve a similar result. For example, if you want to exclude users who made a Purchase from your campaign:

1. Create a Website Traffic Audience based on the "Purchase" Standard Event.
2. Go to the Edit Ad Set page of your campaign and select the aforementioned audience under Excluded Audiences.