Overview of Image Ads

Image ads give you the opportunity to visually stand out on Quora's largely text-based platform. In addition to having text captions, businesses will have the ability to showcase their company logo on image ads.

Specs

Text
Headline sentence character max: 65 characters
Body text character max: 105 characters

Hero Image
Accepted image formats: PNG, JPG
Recommended aspect ratio: 16:9 to 4:5
Recommended minimum width: 580 pixels

Note: Images may be displayed differently depending on placement.

Company Logo
Accepted image formats: PNG, JPG
Size: displayed as a circle
Recommended logo image size: 500 x 500 pixels

Note: Logos must comply with our Advertising Policies and are subject to review. Logo approval can take several hours. If a logo is missing, pending, or disapproved, image ads cannot be created.

Where can my image ads appear on Quora?

Image ads can appear on desktop and mobile devices on users' home feeds and topic feeds. They are also eligible for placements on question pages; however, these placements are text-ad-only. Image ads will be converted to text ads if they appear on these pages.

For more information on ad placements, please refer to Where do Quora ads appear?

What are best practices for image ads?

• Leverage your image. Did you know the human brain processes images 60,000 times faster than text? Use high-resolution images that are relevant to your product or service. This can include product images, text overlays, or lifestyle photographs.
• Incorporate branding such as logos, brand colors, product shots, and slogans. This makes your brand more memorable for users. 
• Adopt ad-to-webpage congruence. Repeated imagery in a funnel builds user trust in your brand, reduces friction, and subconsciously reminds users about the ad-to-site connection.
• Hone your message. Your text is as important as your image. Create ads that capitalize on your audience’s pain points, have a clear call-to-action, and align your text message to users' customer journeys.
• Test and learn. Test different types of images and messaging to understand what resonates with our users and drive performance. We recommend testing at least four different visuals simultaneously to best optimize your campaign.

What do image ads look like on mobile and desktop?