What is Quora?
Our mission is to share and grow the world's knowledge. Over 300+ million people come to Quora every month to ask questions and read insightful answers. This includes people looking for reliable information about your company, products, competitors and industry. This gives advertisers the opportunity to influence people during the consideration phase of their purchase process. Quora is a unique, high-intent advertising platform, ideally suited to reach customers as they research a product or service.
Why advertise on Quora?
Quora enables your organization to:
- Reach a coveted audience: Quora has a worldwide audience of more than 300 million unique visitors. In the US, Quora users are highly educated and primarily live in West and East Coast metropolitan area.
- Deliver your message in a premium environment: On Quora, your message will only appear alongside content that’s on par with your brand. Quora is known for the quality of its questions and answers, and an internal team of moderators, along with the Quora community, is dedicated to maintaining that high bar.
- Target for greater efficiency: Quora offers contextual and behavioral targeting options to reach your audience. You can choose to target certain content on Quora or reach people signaling an interest in your product or service. You can also further filter by location, platform, browser, and gender.
How does Quora work?
Quora is organized around Topics, which are a series of questions anchored by a main keyword. When a user enters a search term on the site, a drop-down list of related Topics appears. Users can choose to follow Topics, which means related questions and answers will appear in the Quora news feed. Users can also write answers to questions when they have expertise to offer. Similar to how following works on Twitter, users can follow other users and profiles on Quora to receive notifications and see their content in news feed.
Unlike other user-generated Q&A sites, users on Quora create profiles based on their real identities. Quora has active moderation politics in place to ensure that discourse is civil, content quality is high, and people feel safe sharing their knowledge.
Here are some of the most active topic categories based on follower count and questions added in 2018. More information can be found at "Advertise on Quora in 2019 - A collection of insights".