How do Quora app install ads work?

To run an App Install campaign on Quora, you must be integrated with one of our mobile measurement partners (MMPs): Adjust, AppsFlyer, Branch, Kochava, or Singular. The following breaks down how Quora’s App Install campaigns differ from other campaigns you might run on Quora.

Campaign Level
Once you integrate with one of our partners, you will create a new campaign and select "App Installs" as your campaign objective. This will automatically remove desktop targeting from your campaigns’ ad sets, and ads in your App Install campaign will feature a custom "Get the App" call-to-action.

Ad Set Level
App Install campaigns can use the standard targeting and bidding options available on Quora Ads, with the exception of desktop targeting which is automatically removed.

For businesses targeting both Android and iOS devices, we recommend having separate ad sets for each device type. After you build an ad set for you device, you can duplicate ad sets and adjust their targeting and ads accordingly.

Ad Level
MMPs will provide tracking (or redirect) links that you will use when creating your ads.

Different mobile devices have different set-up requirements, so it is important to add your URLs correctly.

• Android: Copy-and-paste your MMP’s tracking link into the “Landing page url” field.
• iOS devices: Add your App Store link into the “Landing page url” field. Under “Third party tracking”, click “Add a Tracker” and select “Clicks.” Copy-and-paste your MMP’s tracking link into the corresponding field.

Due to SKAdNetwork’s 100-campaign limit, advertisers are limited to 100 ads per iOS app (across all accounts). Note that Apple has a 24-48 hour postback delay, so we recommend waiting 72 hours after you pause an ad before deleting it. This gives Apple time to deliver install attribution information to Quora.

Postback events Quora supports

Quora supports the following postback events for app install campaigns:

• Generic
• ViewContent
• Purchase
• CompleteRegistration
• AddPaymentInfo
• AddToCart
• AddToWishlist
• InitiateCheckout
• Search

How to integrate an MMP with Quora

Select from the list below to jump to your MMP and learn how to integrate postback events on Quora.

• Adjust
• AppsFlyer
• Branch
• Kochava
• Singular
• Trackier

Adjust

Please reach out to your CSM if you wish to support post-install events on Adjust. This setup requires permission from the Adjust team.

AppsFlyer

Supported on iOS and Android.

Steps:
In the AppsFlyer dashboard, map the event name (SDK event name) to a Quora-supported event (Partner event identifier) through the dropdown. For Quora to track post-install events, this mapping must be complete.

For more information on post-install event mapping, see AppsFlyer’s guide and SKAN guide.

Branch

Supported on iOS and Android.

Steps:
In the Branch dashboard, enable postbacks for the following Branch standard event names. These names will map to a Quora-supported post-install event.

Quora Supported Events	Branch Event Name
ViewContent	VIEW_ITEM or VIEW_ITEMS
Purchase	PURCHASE
CompleteRegistration	COMPLETE_REGISTRATION
AddPaymentInfo	ADD_PAYMENT_INFO
AddToCart	ADD_TO_CART
AddToWishlist	ADD_TO_WISHLIST
InitiateCheckout	INITIATE_PURCHASE
Search	SEARCH

If an unsupported event is sent to Quora, then the event will be treated as a Generic postback event.

For more information on post-install event mapping, see Branch’s guide

Kochava

Supported on Android. iOS coming soon.

Steps:
In the Kochava dashboard, map the event name to a Quora-supported event through the dropdown. For Quora to track post-install events, this mapping must be complete.

For more information on post-install event mapping, see Kochava’s guide.

Singular

Supported on Android. iOS coming soon.

Steps:
In the Singular dashboard, map the event name to a Quora-supported event through the dropdown. For Quora to track post-install events, this mapping must be complete.

For more information on post-install event mapping, see Singular’s guide.

Trackier

Steps:

In the Trackier dashboard, enable "configure in-apps event postback" option in order to fire in-

apps event postback to Quora.

For more information on post-install event mapping, see Trackier’s step-by-step guide.

---

Please note that third party tracking is outside of our support team's area of expertise. For questions about your tracking URL or troubleshooting requests, please defer to the respective partner's support team.