To leverage Quora's app install ads, create a new campaign and select 'App Installs' as your campaign objective.
Quora app install ads feature a custom call-to-action and the ability to target iOS or Android. They also have the same copy, targeting and bidding options as standard Quora conversion ads.
We've partnered with the following services to allow easy tracking of campaign performance and will be building out additional integrations over time.
If you have a preferred app install measurement partner, you can request an integration by contacting us.