To run an App Install campaign on Quora, you must be integrated with one of our mobile measurement partners (MMPs): AppsFlyer, Adjust, Branch, or Singular.
Once you integrate with one of our partners, you will create a new campaign and select "App Installs" as your campaign objective.
App install campaigns use the standard targeting and bidding options available on Quora Ads, with the exception of desktop targeting which is not available. The ads themselves will feature a custom "Get the App" call-to-action.
MMPs will provide a tracking link that should be used as your ad's URL. No additional setup is required from the Quora side.
Quora will be building out additional integrations over time. If you have a preferred app install measurement partner, you can request an integration by contacting us.
Please note that third party tracking is outside of our support team's area of expertise. For questions about your tracking URL or troubleshooting requests, please defer to the respective partner's support team.