To leverage Quora's app install ads, create a new campaign and select "App Installs" as your campaign objective.
App install ads use the standard targeting and bidding options available on Quora Ads, with the exception of desktop targeting which is not available. The ads themselves will feature a custom "Get the App" call-to-action.
At this time, we are partnered with the following services to allow easy tracking of campaign performance. Accounts must be working with one of these partners to use app install ads.
Quora will be building out additional integrations over time. If you have a preferred app install measurement partner, you can request an integration by contacting us.