Account-level Keyword Exclusions

What are account-level keyword exclusions?

Account-level keyword exclusions are a part of our Brand Safety & Suitability settings in your Quora Ads Manager account that enable you to limit where your ads appear on Quora. You can exclude up to 2,000 words at the account level.

By excluding keywords, your ads will not appear on content areas labeled with those keywords, thereby helping prevent your brand from being associated with that content.

How do account-level keyword exclusions affect where my ads appear?

When you exclude keywords, your ads will not show up on questions containing those keywords. For more information about ad placement, please see Where do Quora ads appear?

How are account-level keyword exclusions different from Keyword Targeting exclusions?

Excluding keywords in your Brand Safety & Suitability settings will affect the placement of all of your ads, regardless of targeting type. If you are using Keyword Targeting, you will still have the opportunity to exclude additional keywords at the Ad Set level, to allow for more flexibility among campaigns.

How do I set account-level keyword exclusions?

Go to Account Settings in your Quora Ads Manager account. Scroll down to the Brand Safety & Suitability section. There, you will see a field where you can enter keywords to exclude from all of your ad campaigns.

Note: You can exclude up to 2,000 keywords at the account level. To make sure your keywords are accepted properly, make sure there are no leading or trailing special characters, eg:

Accepted: abused content

Not accepted: /abused content/

How do account-level keyword exclusions work?

Account-level keyword exclusions use phrase matching, meaning your ad will only be excluded on questions containing an exact, word-for-word keyword match. This allows for narrower exclusions. Keyword matching is not case sensitive. 

See the below examples:

Keyword phrase: Financial planning

Questions that match: Why is financial planning so hard? What are some different financial planning methods?

Questions that do not match: What makes planning for financial decisions so hard? What does a good financial plan look like?

Includes: Exact matches of the phrase, additional words before and after the phrase

Excludes: Close variations in singular and plural form, stemming and accents, additional words in middle of the phrase, misspellings, acronyms, abbreviations