How do I install the Quora pixel using Google Tag Manager?

Installing the Quora Pixel with Google Tag Manager involves two parts:

1. Installing the Base Pixel code on all pages of your website.
2. Installing the Event Pixel code for all actions you want to track, including URL page load events and in-line actions, such as "Add to Cart".

To implement Advanced Match, please follow the instructions available here.

Installing the Base Pixel

You can follow these steps to set up the Quora Base Pixel across all your web pages:

1. Navigate to the Pixels & Events tab in your Quora Ads Manager.
2. Click “Setup Pixel” (located in the center for new accounts) then select Install with a Partner. Click “Next" to continue. 
3. Click on your unique pixel ID to copy it to your clipboard. You will be pasting this into Google Tag Manager next.
4. Navigate to your Google Tag Manager account.
5. In Google Tag Manager, select “Tags,” then “New,” and then “Tag Configuration.”
6. Choose, or search for, “Quora Pixel” and click this option.
7. Paste your Quora pixel ID into the field labeled “Quora Pixel ID” and choose “Page View."
8. Under “Triggering,” select the option that sets the tag up across all pages of your website. This is usually something like “All Pages.”
9. Finally, name your tag at the top-left and click “Save” at the top-right to save the Quora Base Pixel setup.

Please note that the "Generic" Event Type is one of the nine Standard Events available for our Event Pixel. It is not part of the Base Pixel. 

Installing Event Pixels

Next, set up tracking for specific events in order to measure conversions, understand campaign performance, and optimize towards the conversion events you care about.

1. Follow steps 1-9 above. Conversions cannot be tracked without the Base Pixel.
2. Paste your Quora pixel ID into the field labeled “Quora Pixel ID." Under "Event Type," choose a label that best represents the conversion event you want to track. For example, choose “Generate Lead” if you want to measure the number of leads generated on your website.
3. Under “Triggering,” choose the option that sets the tag up for when your conversion event happens. For example, if you are tracking lead generation, then select the trigger that identifies when you capture a lead on your website.
4. Finally, name your tag at the top-left and click “Save” at the top-right to save the Quora Event Pixel.
5. Optional: Repeat steps 2-4 to set up tracking for additional events.

Setting Up Conversion Value Passback

If you are setting up Quora Pixel through GTM for the first time

1. Prepare conversion value data for Quora Pixel - create custom variable {{Conversion Value}} to hold the data. Here are many variable types can be used. Please refer to the Google tag manager documents about variable setup and choose the solution which makes most sense to you.

• • Data Layer Variable Type
    • In this example, the custom variable {{Conversion Value}} is linked to the data layer variable {{conversion_value}} . If you would like to set up the static fallback value, it’s recommended to set it as 0 so that the data can be processed properly. 

• • • • To make sure your conversion value pass back is dynamic with each event, you should set data layer variable programmatically based on your business logic. For up-to-date guidance, please refer to Google Tag Manager document (https://support.google.com/tagmanager/answer/6164391?hl=en#).

• • Custom JavaScript Variable Type
    • This variable uses the provided JavaScript function to calculate its value in the browser. Each time this variable is used, the function will be executed and its return value will be used.

• • JavaScript Variable
    • The value is set to that of the global JavaScript variable you specify.

2. Define your trigger. For example, we use "clicks on links," but you should choose a trigger and event type that make the most sense for your use case.

3. Find “Quora Pixel“ in Tags, and pass custom variable {{Conversion Value}} to it.

If you have already installed an older version of Quora Pixel
In this case, you will see a blank Conversion Value field for Quora tag, which means conversion value is not tracked with conversion events yet. Please follow the same steps as creating a new Quora tag to add conversion value to your tracking data.

How to Verify Conversion Value Passback Is Set Up Correctly

Use the preview mode to verify whether conversion value is passed successfully. Please refer to Google’s document for up-to-date guidance for preview mode (https://support.google.com/tagmanager/answer/6107056?hl=en). In browser dev tool (network tab), you should see a query parameter “&v={Your Conversion Value}”

Checking the Quora Pixel

Check the status of your pixels on the Pixels & Events tab in the Quora Ads Manager. This tab shows the number of times your Base and Event pixels were fired in the last 15 minutes, regardless of their source. Please note that conversions attributed to your Quora campaigns will be measured in your 'Manage Ads' tab.

If a pixel's status is "Inactive" or no events are recorded in the last 15 minutes, try a test conversion:

1. Manually generate a conversion by navigating to the URL where you set up your conversion. If you are tracking an in-line action event, perform the action. 
2. Wait at least 2 minutes.
3. Go back to the Pixels & Events tab and check if the Occurrences in Past 15 Minutes column displays a non-zero value for the conversion you are testing. Note that the Base Pixel will have its events displayed on the bottom-left corner.