Third-Party Pixel Tracking Partners

About Quora Ads’ Pixel Tracking Partners

The Quora Pixel uses cookies to match website visitors and their conversions to Quora users. However, there are scenarios where a cookie is not present and unable to attribute conversions to Quora. This can undermine your Quora ads’ performance.

To better evaluate your campaigns’ impact, Quora has integrated with industry-leading tracking partners. Businesses working with these vendors can leverage their tracking mechanisms to have a complete view of their advertising performance.

At this time, Quora is integrated with the following platforms:

DoubleVerify
DoubleVerify solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance.

Integral Ad Science (IAS)
Integral Ad Science is a global leader in digital media quality, ensuring that ads are viewable by real people in safe and suitable environments.

Campaign Manager 360

Campaign Manager 360 is Google's web-based ad management system for advertisers and agencies to manage digital campaigns across websites and mobile. The suite includes a robust set of features for ad serving, targeting, verification, and reporting.

(Note: Third-party pixel tracking is not supported in Quora Digest emails, so reporting would not include Digest ad impressions.)

Implementing third-party impression tracking

Tracking links from a verified partner can be added on the “Create an ad” page of your Ads Manager.

1. Under “Third-party trackers” select impression tracking.
2. Copy-and-paste your tracking link starting from "https://...".
3. Click “Add a Tracker” to add additional links.

For assistance creating your tracking URL, contact the respective partner’s support or sales team.

Frequently Asked Questions

Is third-party tracking available for Promoted Answers?

At this time, only impression tracking is available for Promoted Answers.

Can I append dynamic macros?

Not at this time.

Can I use these integrations for App Install campaigns?

Quora’s Pixel Tracking Partners support click and impression tracking. To measure app installs, we recommend working with one of our verified Mobile Measurement Partners (MMPs).