When you first start running ads on Quora, you are automatically charged when your spend meets specific billing thresholds. The first threshold is $25 USD, and rises with each successful charge to $50, $250, $500, and $750*. The same value thresholds apply in all currencies (converted to the local currency).
For example, if a new advertiser spends $25 on January 31st, Quora Ads automatically charges them $25. If the charge is successful, their threshold increases to $50 and a threshold payment will appear on the Billing & Payments page. We would not charge them again until they spend an additional $50, or on the first of the next month (February 1st), whichever comes first.
How do I know if I received a threshold charge?
Your Billing & Payments page will indicate whether a charge was a threshold or monthly payment, specifically under the Payment Type column. For information on monthly billing, please refer to Monthly Billing.
Can I change my threshold?
At this time, it is not possible to manually change your billing threshold.
*Thresholds are equivalent to USD $25, $50, $250, $500, and $750. Thresholds are subject to change based on currency exchange rates.