Yes, you can change both your clickthrough and viewthrough conversion windows. To update your conversion windows, follow the steps below. Quora defaults to a 28 day clickthrough and 1 day viewthrough conversion window.
- Go to the Account Settings page of Ads Manager
- Navigate to the Conversion Window section
- To update your clickthrough window enter a value between 1 and 90 in the ‘Clickthrough Window’ field. To update your viewthrough window enter a value between 1 and 90 in the ‘Viewthrough Window’ field
- Click ‘Save Settings’
Note: changing the conversion window will not affect historical conversions, it will only affect how conversions are calculated after the change is made.