Companies from different industries, sizes, and countries come to advertise on Quora Ads, so there is no “average” bid on the platform.
Once you add your desired topics, locations, and platforms to an ad set, we provide a suggested bid. This number, or range, is a future forecast of auction competition based on the information in your ad set. Bidding at or above this level will help maximize your chances of winning impressions and thus drive clicks.
Please note, this range can change daily so it's always in your best interest to bid the amount a click is worth to you. We run an auction that guarantees that your highest ROI comes by bidding your true value. To better understand the your true value of a click, we recommend installing the Quora pixel to get further insights into campaign performance.
We want advertisers to be confident in bidding their true value for a click, and expect that we would charge them a fair price given the competition for that click. In particular:
- Increasing your bid does not mean you will pay more for ad placements you were already winning. If you can win an auction with a $3 bid, increasing your bid to $5 does not mean you will pay $5 for those auctions. Instead, the bid increase will give you access to ad placements you were not previously winning, which in turn increases your impression and click volume.
- You will always get the best ROI by bidding your true value for a click. If you see efficient performance at a given bid value, we will send you traffic up to your bid value but never over it. Bidding your true value for a click means you will have full access to the traffic you want from an efficiency standpoint.
Once your campaign runs for one day, you can also use your ad set's Auction Insights for next steps.