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Optimizing Performance

Campaign performance & ad auction.

Best Practices

  • Optimizing Campaign Structure
  • Impression & Volume
  • Clickthrough Rates (CTRs)
  • Conversions & Cost Per Action (CPA)

Bid & Auctions

  • Auto-bidding
  • How Quora's Auction Works
  • Choosing Your Bid
  • Auction Insights

Frequently Asked Questions

  • What are some best practices for optimizing my campaign?
  • Why is my campaign not delivering even though it is switched on?
  • Can I view a breakdown of performance by topic?
  • How do I retarget visitors from a specific page, or specific pages, of my website?
  • Why do some of my ads get many more impressions or clicks than others?
  • Where can I see my ad on the Quora website?

Other Questions

  • How do I bulk edit my targeting?
  • How do I import an ad set?
  • How do I duplicate ad sets?
  • Why did my settings change when I duplicated my ad set to a different campaign?
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