If you would like to set up the Quora Pixel with Google Tag Manager, please follow the instructions available here.
Otherwise, to install the Quora Pixel:
- Visit the Quora Pixel tab of the Ads Manager and click 'Setup Pixel'.
- Select 'Install Manually'.
- Click on the Base Pixel Code to copy it, and paste it on every page of your website. Ensure that the code is inserted between the <head></head> tags of every page.
- Once you have that set up, press Continue to install the event pixel.
- Select your Conversion Type. Please do not edit the name of the conversion event in the code. Otherwise, your Event Pixel will not function.
- Click on the Event Pixel Code to copy it, and place it immediately following the Base Pixel Code on the page that follows your conversion event (e.g. thank you page).
- Once successfully installed, you can access a variety of features such as Conversion Optimized Campaigns, Multi-event Conversion Tracking, Performance and Conversion Data, Mobile App Installs, and Audience Targeting.