Quora allows you to create two different types of conversion events after a user views or clicks on one of your ads on Quora — the first type of event is known as a Standard Event and the second is called a Custom Event.
Standard Events are installed through the Quora Pixel. They can be used to track URL “Page Load Events”, like an order confirmation or thank you page. Standard Conversions can also be used to track “Inline Action Events,” which are events that do not lead to a new page load, like an "Add to Cart" button click.
Setting Up Standard Events
To create and track a Standard Event, navigate to the Pixels & Events page of your Quora Ads Manager. The Base Pixel is required to track Standard Events, so make sure you have it installed before proceeding.
If you choose to install the Quora Pixel directly onto your website, refer to the instructions listed here under Installing Event Pixels.
Accounts using Google Tag Manager, can refer to the installing Event Pixels instructions listed here.
Is there a difference between all the Standard Events (ex. Generic, Purchase, Generate Lead, etc.)?
No. The names of these events are labels meant to help you understand which events you are tracking in the Quora Ads Manager. Their functionality and features are identical.
For example, if your campaign objective is "Conversions" (selected on the Edit Campaign page), you must specify the Standard or Custom Event that is your conversion action. A user that installs the "Purchase" Event Pixel must select the corresponding "Purchase" label that appears in the Conversion Event dropdown. That way, the Ads Manager dashboard will display metrics associated with the "Purchase" Event Pixel.
When installing the Quora Pixel, we recommend choosing a label that aligns with the conversion event you want to track. Unlike Custom Events, it is not possible to rename Standard Events. For example, lead generation campaigns would likely install the "Generate Lead" Event Pixel.
If there are no labels close to your desired conversion, you can use the "Generic" label. Please note that the "Generic" event label is not part of the Base Pixel.