You can customize the metrics that appear in your Quora Ads Manager dashboard by clicking the circular metrics button at the top-right of the performance table.
All of the metrics available in your Ads Manager will be listed, including metrics for Custom Events. You can select and deselect options according to your preference.
What are the differences between clickthrough and viewthrough conversions?
Clickthrough and viewthrough metrics are measured through the Quora Pixel.
Clickthrough conversions are measured when a user clicks your Quora ad and performs a conversion event within 28 days of clicking the ad. Therefore, the default attribution window for clickthrough conversions is 28 days.
Viewthrough conversions are measured when a user views your Quora ad and performs a conversion event within 1 day of seeing the ad. In this case, they did not click on your ad. The attribution window for viewthrough conversions is 1 day.
If you've set up the pixel to pass conversion values back to Quora, you will be able to see your conversion values inside Quora Ads Manager. Here is how to view them.
1. Click on display options.
2. Choose conversion value for conversion categories.
3. Conversion value columns will be displayed.
For more information, please see Conversion Metrics. If you would like to change your attribution windows, please see Can I change the clickthrough or viewthrough conversion windows?