You can customize the metrics that appear in the campaign performance table of your Quora Ads Manager by clicking the circular metrics button at the top right of the performance table.
All of the metrics available on your Ads Manager will be listed, including metrics for Custom Events. You can select and deselect options according to your preference.
What are the differences between clickthrough and viewthrough conversions?
Clickthrough conversions are measured when a user clicks your ad on Quora and performs a conversion event within 28 days of clicking the ad. Therefore, the default “attribution window” for clickthrough conversions is 28 days.
Viewthrough conversions are measured when a user views your ad on Quora and performs a conversion event within 1 day of seeing the ad. In this case, they did not click on your ad. Therefore, the “attribution window” for viewthrough conversions is 1 day.
For more information, please see Conversion Metrics. If you would like to change your attribution windows, please see Can I change the clickthrough or viewthrough conversion windows?