Choosing an Answer to Promote

On Quora, a good answer is one that is helpful to anyone who wants to know the answer to the question being asked. To learn more about how to write a good answer on Quora, click here.

When choosing an answer to promote, you should choose helpful, high-quality content. Answers to consider include, but are not limited to:

• Answers to brand-specific questions
• Answers explaining complex products or services in depth
• Answers exhibiting thought leadership in the industry

All Promoted Answers should have at least 250 characters. Answers will be reviewed to ensure they adhere to our content policy guidelines and Advertising Policies. We will treat answers like they are “landing pages” of an ad for review, so we strongly recommend reading both policies to ensure your Promoted Answer is approved. If your Promoted Answer is not approved, please see Why did my Promoted Answers stop being delivered?.

If you are promoting your own answer, make sure the content complies to the above policies and that your ad's "Business Name" is correct. Businesses may also choose to promote an answer written by a user who isn't directly associated with the business. If you do not want your answers to be promoted, you visit the "Content Preferences" section on your settings page.

Can I promote an answer that I am monetizing through Quora's Earnings programs?

No. At this time, answers being monetized cannot be used as Promoted Answers.