Breaking Down Campaign Objectives

Quora offers four separate campaign objectives to help you reach your business goals. The objective you set is what you want people to do after they see your ad. For instance, if you want to drive traffic to your website, we suggest selecting “Traffic” as your campaign objective.

Below is a quick breakdown of the campaign objectives that Quora offers as well as when to use them.

Conversions: If you have installed the conversion pixel or created a custom conversion, we recommend setting Conversions as your campaign objective.

App Installs: Set your campaign objective as App Installs if you want people to download your mobile app. This is suggested if you are currently integrated with one of our mobile measurement partners (MMPs). 

Traffic: Choose Traffic as your objective if you want people to visit your website.

Awareness: We recommend Awareness as your objective if you are promoting an answer or care most about generating impressions.

Please note, the objective you choose will not impact ad delivery. However, it determines what metrics appear on your ad and ad set dashboards.