Breaking Down Campaign Objectives

Quora offers four campaign objectives to help you reach your business goals. The objective you set is what you want people to do after they see your ad. For example, if you want to drive traffic to your website, we suggest selecting “Traffic” as your campaign objective.

Please review the following for a breakdown of each objective and when we recommend using them.

Conversions: If you installed the Quora Pixel, we recommend choosing Conversions as your campaign objective. This will automatically display columns that measure the number of clickthrough and viewhthrough conversions attributed to your campaign. 

App Installs: Set your campaign objective as App Installs if you want people to download your mobile app. This is feature is only available for accounts integrated with one of our mobile measurement partners (MMPs). 

Traffic: Choose Traffic as your objective if you want people to visit your website.

Awareness: Choose Awareness if you are promoting an answer or care most about generating impressions.

Lead Generation: Choose Lead Generation as your objective if you want to acquire leads using native lead forms on Quora. For more information about Lead Gen Forms, visit our Overview of Lead Gen Forms.

Please note, the objective you choose will not impact ad delivery. However, it determines what metrics appear on your ad and ad set dashboards.