Broad Targeting

With Broad Targeting, Quora will automatically deliver your ad across the Quora audience depending on their location, platform, and gender.

Where will my ads appear?

Ads will appear on users' personal feeds, topic feeds, and question pages.

For more information about ad placement, please see Where do Quora ads appear?

When do I use Broad Targeting?

Use Broad Targeting to reach the broadest audience possible on Quora. It can be used to generate traffic to a website and build brand awareness.

How do I set up Broad Targeting?

1. Click your desired campaign.
2. Click “Create Ad Set” and name your ad set.
3. Under Choose Primary Targeting, select “Broad Targeting”
4. Select your secondary targeting preferences and bid. 
5. Click “Continue” to save your changes.